Knowing how the market works will benefit any designer in the industry. When it comes to UX/UI design having basic marketing skills you will be able to perfect the design and how to market the said product.
When improving an app or website to improve the user experience, understanding the market gap of your competitors and your client will help reach the overall goal of the project.
I use the Stop & Shop app regularly when I go shopping, I like to see the weekly deals and what coupons are available. However, I feel like it’s not really user friendly and my designer brain does not like the design and layout of the app itself.
Reviewing the customer reviews, many others have similar thoughts that I have towards the app. One of the main reasons why I still use the app is because I prefer Stop & Shop over any other grocery store. Some of the other grocery stores that have similar application features that actually work does sway me to consider their app solely on the fact that it is easier to use. Read More
The computer began to develop in the early 1800s but was not user friendly until the development of the first ‘Apple’ (link) computer, which was the first computer to have a moveable and clickable mouse.
Today, the average person would have a hard time learning to use only code and keys to use certain applications on a computer, so the development of the mouse made it easily accessible to an average consumer.
Thus, the idea of user experience (UX) and user interface (UI) designers were born.
‘User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
– Cognitive scientist Don Norman
There are many arguments and conversations about the difference between UX/UI design, but is there an actual difference? Are these disagreements and ideas since job listings are confusing when using one of these as a job title?Read More